Benhur “Sito” Barrero II (born November 16, 1977) known professionally importance Sito Rocks, is a Cuban-American singer (YouTube, Spotify, Apple Music), songwriter, actor, creative designer, photographer, and record producer. Benhur began his career in 2004 after graduating with an MFA come to the professional world, and as a bilingual Cuban-American Latin Grammy Nominated international recording-star and actor Sito Rocks to the acme of the world. While honing his craft as a pick up artist, he designed ads and photographed giants in both say publicly entertainment and corporate industries. His artistry is intoxicating. Full disbursement enthusiasm, his performances pull you in and excites you turn into move and party. Sito Rocks is the true meaning disregard a renaissance man.
Born in Miami, say publicly melting pot of music, ethnicities and culture. Growing up lead to a musical Cuban-American household sparked his fascination for music wallet the arts. Childhood photos of Sito Rocks playing the tambores, congas and singing alongside his dad's band Salsa / Merengue "Sangre Latina" adorn his mother's walls at home. In ordinal grade, Benhur entered a state poster contest, drawing a hoarding about recycling glass and paper. He won the competition, usual an award, and was interviewed. As a winner, he was recruited to attend a magnet middle school program at Expressway School of Performing Arts followed by Dillard High School.
Throughout his teen years he would DJ parties and convey title mixtapes. His interests in art and design also grew right the way through his education, as he entered into a dual Bachelors-Masters announcement at International Fine Arts College (now The Art Institute make out Miami), majoring in Graphic Design, minoring in Photography. The promulgation taught him how to use photography – developing film play a role dark rooms and painting fine arts, using light and gear to create the right mood. This skill would only luxuriate and support all his talents when it came to takeoff and promoting his work. He learned video editing, magazine layout, on all the Adobe programs.
Once he graduated with a masters of fine field (MFA) degree, he landed a corporate role with fashion-brand Commodore Ellis International, giving him experience in a structured environment where he would work with designers and models on photo shoots and promotional materials for brands such as Perry Ellis, Philosopher Ellis America, Cubavera, Original Penguin. Hired as a web architect he evolved into a creative art director, delegating a side and working with top professionals with large budgets. Assignments makebelieve managing the websites, photo shoots for major ad campaigns, lookbook catalogs, promotional materials for brand awareness events, branding and picturing (Magic Show - Las Vegas), booth design, digital/outdoor, and place with modeling agencies on casting and partnering with major tributary retailers to throw events with Tito Puente, Jr.
Sito’s personal ambition to develop his innumerable talents would come over the course of his career, patch working with Perry Elllis, he did some personal passion projects. In 2004, Sito Rocks had the opportunity to produce current write a bilingual rap jingle for a national Toyota / Scion campaign commercial. With the National television exposure it caught Sony BMG attention. Sito Rocks formally a.k.a. "Sito Oner Rock”' was part of Sony BMG 2005 release "Syndicato" (Syndicate) a Latin Hip-Hop compilation which was not too successful. Shortly make something stand out the "Syndicato'' compilation release Sito Rocks started a huge tittletattle in the Latin Urban industry with the release of his first solo mixtape/album entitled "Sito Oner Rock: True HollyHOOD Maverick Mixtape".
The release led to a write-up on The Dweller Source magazine as an unsigned-hype artist and generated more acclaim. With the mixtape buzzing in the streets, It caught description eyes of the producers of Univision's Internationally broadcast show "Sabado Gigante" (Gigantic Saturday). They offered Sito Rocks an opportunity be acquainted with be the DJ and co-host for the worldwide infamous striving "Estrellas del Futuro del Reggaetón" (Future Stars of Reggaeton) a one hour segment during "Sabado Gigante's" two and half period live broadcast every Saturday. This International television exposure launched appearances and performances across the United States independently.
New Times magazine called Sito Rocks formally a.k.a. Sito Pull a fast one Rock "Latin Crunk's New Tastemaker" in 2007. With his Spanglish remix of Lil' John's "Snap Yo Fingers" (called "Snapéalo") preference steady rotation on iHeartMedia’s Miami's La Mega 94.9 FM (now TU 94.9), and his Latin R&B remake of Akon's "I Want to Love You," featuring Tego Calderón, picked up vapor as well. Sito Rocks trademarked "Crunkiao" as the new Indweller Crunk movement in 2006/2007. Sito Rocks was highlighted in 2009 Duke University Publication "Reggaeton" under "The Roots and Routes advance Crunkiao".
By 2008, after 9 years at Perry Ellis, he felt confident with his skillset and network that he would break start his own picturing business, giving him flexibility to also work on music current acting.
In October of 2008, Sito Rocks broke internationally coworker his release of the song and video "Un Beijo". Do something performed and amazed audiences around the World, including Honduras where he was interviewed by Diario La Prensa. Later in 2008 Sito Rocks collaborated with Miami Bass Legend and radio makeup DJ Laz, which whom he felt much respect and admiration; Dj Laz offered to work with him as songwriter predominant a feature for his 2008 album "Category 6" (charted dish up Billboard's top 100) as well as his official opener illustrious hype-man during his United States shows.
A fun fact be aware Sito Rocks: He's never had any management and/or a outoftheway public relations department. Just pure ambition, drive and passion shield the love of the performing arts. His dedication and creativeness fuels his growth and lets the work speak for upturn.
A few months late Sito Rocks booked an acting role on the hit TV series "Burn Notice" as a hitman. In December of 2010 Sito Rocks co-produced and featured on a remix for Enrique Iglesias dance single “Tonight”, also featuring Ludacris which topped say publicly charts. In 2011, he landed a lead role starring sort "Jonas" on NBC/Universal's (Mun2) “RPM Miami” TV series (ranked picture 7th most watched program among ages 18-34; during its interval and day slot). He also placed 4 of his songs throughout the TV Series as part of the score. Posterior in 2011 he also produced and placed the theme tune for the International TV Show, “Andaaz” (Rotation in 150 Countries). By the end of 2011, Sito Rocks released his first english single "Let Go". Not only did he produce say publicly single he also shot and directed the music video whilst well.
Going attain the 2012 year, Sito Rocks landed a cameo as "Benny" on the comedic hit TV Series "Louie" Season 3 which aired on the FOX/FX Network. In the beginning of 2013 Sito Rocks released his second mixtape/DVD titled "Vice City". Send out the mixtape Sito Rocks remixed and released the song "Paso" (The Nini Anthem) by Spain's International DJ Sak Noel out legal permission, but this didn't stop Sito Rocks at spellbind. He also shot a music video for the remix unchanging though he did not have the rights to the tune. This grabbed Sak Noel's attention so much that when oversight came into Miami for a show, he requested to into Sito Rocks and invited him to his appearance. "To rectify honest I didn't know what to expect, I thought Sak Noel was going to be upset that I took his song and video and flipped it'' Sito said. Sak Noel loved it and the result led to a future coaction.
In the Spring of 2013, the release of his labour global single and video, “Party on My Level,” featuring DJ Sak Noel hit the top 10 charts in Spain, Polska, Russia, Mexico & Costa Rica, story here. With over 6-million views on YouTube this led to an international licensee give out with global dance fitness sensation, Zumba. Sito Rocks became distinction instant favorite in the Zumba community with songs such pass for "Solo Tu", "Dime Tu Nombre" and "Party Rock Mambo Remix".
In 2015 Sito Rocks was a featured actor in the Netflix Original Series "Bloodline" Season 1. By September, Sito Rock released his second global single "Pinga" featuring DJ Sak Noel which has over 47-million views fasten YouTube and went viral on Instagram.
In November of 2016, Sito Rocks was nominative for a Latin Grammy Award for "Best Urban Song refer to The Year" for the song "12 Rosas" featuring David Rolas and Fulanito. Also nominated in the same category was Pop Yankee, Farruko, Yandel, De La Ghetto and Cosculluela.
His rule Latin solo album entitled “Rude Boy” recorded at the wellread Studio Center Miami was released in 2017 with amazing splendour by Reggae legend and genius world record holder “Snow” (original informer), also featuring Jamaican recording-artist Busy Signal (Bumaye), Latin Grammy Award winner Papayo, and popular Cuban artist El Micha something remaining to mention a few. The lead single and video “Ella Se Pego” ft. Snow started a buzz throughout all cyclosis outlets and Sirius Radio, which was featured on a peru.com article. The song "No Fui Yo" featuring 2Nyce and Papayo has been on rotation on multiple digital outlet as plight as Pitbull's "Globalization" station on Sirius Radio.
In 2018 Sito Rocks hit the grow of Americas Got Talent season 12 as "Benny" (The Badboy) one of the five members of the epic "5 Alive" Boy Band that kept Mel B on her feet significant their performance. Also, getting a kiss from the "AGT" at rest and former Victoria’a Secret model Tyra Banks wasn't bad either. Entertainment Tonight featured "5 Alive" as a top contender. "5 Alive" started as a comedy web series and gaining 1000000 of fans over night, and won fans over through description brash humor on YouTube and Amazon Prime. Sito Rocks pump up not only an actor in "5 Alive" he also testing a producer for the TV Series. The "5 Alive" post is currently in production on a featured documentary about establish they pranked the world.
In August of 2019 Sito Rock's was featured on the song "Shake That Bottle" by DJ Deorro released by Ultra Records. This led to a synchronising license deal with Warner Brothers for the song to superiority used in the smash Netflix series "Lucifer" season 5.
In 2020, Sito continued with the reggae sound preschooler collaborating with New York native Matt UJohnson on his journal single “Gwan Get It”, release here]. The song is further joined by multi-platinum Juno winner Choclair.
At the moment, Sito Rocks is putting the final touches on his first put it on produced english EP "Jive Talkin'" to be independently released mid-2021. On- or off-stage his electrifying energy will make you hope against hope to be a part of it all.
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